||The Abarth shield
shape represents the concept of victory; the red white and green bars
were added in recent times to symbolize the Italian origin of these
cars. The history of the scorpion in the logo is uncertain but believed to
come from the zodiac sign of the founder, Mr. Carlo Abarth.
||The Alfa Romeo
logo represents the coat of arms of the city of Milan and are
related to the crusades, hence the cross. On the right, a snake is
eating a figure, either a child or a Saracen (depends on who you ask).
||There have been a number of Aston Martin
logos since the company started up
in 1916. The first from 1920 was an amalgamation of the letters A and M. The next was inroduced in 1932
and the two wings were borrowed from the Bentley
Logo signifying speed. The third was an evolution of the last and the design was gradually improved to
keep up with modern tastes. It was modernised again to include the name "David Brown" in 1947 when he
took over the company, lending his initials to several landmark vehicles in the
||The four rings in the Audi
logo represent the four companies of the Auto-Union consortium of
1932 - DKW, Horch, Wanderer, and Audi. The Audi name (latin for "Hear!")
disappeared after WWII, but was revived in1965.
||People have mistakenly believed that the BMW logo is
a rounded, stylized representation of a spinning propeller blade (the
company build military airplane enginges originally). However, it actually predates airplane engine
production by more than ten years. The emblem evolved from the
Rapp Moternwerke company logo (which later grew into BMW),
with colors from the flag of Bavaria incorporated.
originated from the coat of arms of the Buick family (of Scottish
origin); a red shield with a checkered silver and azure diagonal line
running from the upper left corner of the shield and a gold cross
in the lower left corner (the cross had a hole in the center with
the red of the shield showing through), and in the upper right corner
was an antlered deer head with a jagged neckline. The logo underwent
many revisions, then in 1960 the logo was changed to three shields,
to represent the three Buick models in production at the time (LeSabre,
Invicta, and Electra).
||The original Cadillac
logo is based on the family crest of the man for whom the company
was named, Antoine de La Mothe, Sieyr de Cadillac (though many believe
the crest is a fake, concocted for the purposes of the company's logo).
The symbolism of the wreath surrounding the crest is uncertain (though
the original wreath design was a bouquet of tulipped leaves).
||Popular legend has it that the Chevrolet
logo was inspired by wallpaper in a French hotel where William C.
Durant was staying (the legend says he saw the pattern marching off
into infinity as a design on the wallpaper and tore a piece of it
off to keep to show to friends and later turn into the company logo).
However, his wife says that the bowtie emblem was first seen by her
husband in a Virginia newspaper on a vacation around 1912, upon which
he told her that the thought it'd be a very good emblem for the Chevrolet
(per Chevrolet Pro Management Magazine, October 1986).
logo has undergone quite a few changes over the years; the one shown
here is an adaptation of the original medallion logo used on Chrysler
cars at its inception in 1925. This logo was brought back to use in
1994, and the pair of silver wings were added after the company merged
with Daimler-Benz in 1998. Now that Chrysler's been sold to Cerberus,
they're switching back to the Pentastar
design, though the cars are still using the logo shown here.
car company was founded by Andre Citroen, who got started in the industry
by building gear wheels. The two chevrons of their logo is meant to
represent gear teeth.
logo portrays a wolf's head, representing the Tiberian she-wolf
that fed Romulus and Remus, the orphaned children of Mars who founded
Rome. The blue and yellow colors are the colors of Modena, Italy
(where the company was founded, though it's since moved to California).
The word 'Cizeta' is the founders's initials, when spoken in Italian
(his name was Claudio Zampolli).
||The modern Corvette
logo is a variation of that designed by Robert Bartholomew (an interior
designer at Chevrolet) in 1953. It features two flags, one a checkered
flag and the other one featuring to icons, a Chevrolet bowtie logo
and a fleur-de-lis. The fleur-de-lis was chosen since Chevrolet was
a French name, and a fleur-de-lis is a French symbol meaning peace
||The origin of the Daewoo
logo is uncertain, though our research indicates the three branches
may be reprsentative of an image the company was striving for - growth
as an automaker, stability in all the operations, and trust between
company and customers. If you know more, please email us!
||The Dodge Ram
logo first appeared as a hood ornament in the 1930s, used on both
trucks and cars. The Ram was chosen for the image it portrays - sure-footed,
King of the Trail.
||The prancing horse featured on the Ferrari
logo was the emblem of Italian WWI flying ace Fancesco Baracca, whose
parents persuaded Enzo Ferrari to use the symbol of their late son
for his Alfa Romeo race cars. When Ferrari later started his own car
company, he continued use of this logo. Note that the logo shown here
is technically the logo of the racing team, Scuderia Ferrari, though you
will see it appear on the front fenders of many modern road-going Ferraris.
The official company logo is the rectangular version encompasing the same prancing horse.
||In 1982, the Uno was the first Fiat
to wear the new five-bar logo. Legend has it that Fiat design lead
Mario Maioli was driving past the factory at night during a power
outage, and saw the giant Fiat logo against the fading sky. He sketched
what he saw; the spaces between the letters represents the light he
could see between the letters of the sign.
right-hand-man, Harold Wills, printed business cars to earn money
as a teen, and when Mr. Ford needed a logo, Wills pulled out his old
printing set and used a font that he had used for his own cards. The
oval was added in 1912, and blue was added for the Model A in 1927.
logo is derived from the symbol for infinity, not surprisingly. The
concept of the open road and traveling toward infinity was one the
company wanted the customer to feel. The logo also suggest Mt. Fuji.
Although, some readers here have suggested that it represents a pizza with
one slice eaten!
||Originally the Swallow Sidecar Company, Jaguar
gained its new name in 1945, though why this particular animal was
chosen is uncertain (though it makes a much better hood ornament than
a swallow...). It's thought the leaping jaguar is meant to represent
the speed, power, and quickness of the cars.
||The phantom insignia on the Koenigsegg
logo is a tribute to the Swedish air force squadron that operates
out of the airbase where Koenigsegg's factory is also located (they
use the ghost as their emblem).
||The founder of Lamborghini,
Ferrucio Lamborghini, had a passion of bull fighting, as evidenced
by the logo chosen for his car company - a charging bull. Mr. Lamborghini
also carried this theme over to the names of his cars, almost all
of which were named after eithera breed of fighting bull or a paritcular
||The origin of the Lancia
logo comes from its name, which means 'lance' in Italian (the founder
was Vincenzo Lancia). An earlier version of this logo can be found
||The letters at the top of the Lotus
logo are the initials of Lotus' founder, Anthony Colin Bruce Chapman.
It's unknown why he chose the name 'Lotus' for his car company. The
green background is British Racing Green, the color of British cars
in his day. The yellow background symbolizes the sunny days Mr. Chapman
hoped lay ahead for his company.
||The trident prominent in the Maserati
logo is the traditional symbol for Bologna, where the cars were originally
made (they're now built in nearby Modena).
||Rei Yoshimara, a world-renowned corporate image-creator, designed
the Mazda logo.
The 'V' represents wings outstretched.
||The three pointed star of Mercedes'
logo represents their domination of land, sea, and air. First used
on a Daimler in 1909, a laurel wreath was added in 1926 to signify
the union with Benz, and was later simplified to the current logo
design in 1937.
||The Mitsubishi logo is an integration
of two family logos, and originally represented three water chestnuts. It's derived from the three-layer
chestnut family crest of Yataro Iwasaki, founder of Tsukumo Shokai, and the three-leaved oak family crest
of the Yamanouchi family, from the Tosa Clan. As for the name, it literally means 'three water chestnuts' -
Mitsu means three, and Hishi is the word for water chestnut (when there's an 'h' in the middle
of a Japanese word, it's often pronounced as a 'b'). You can read the official Mitsubishi explation
||The origin of the Morgan
Motor Company's logo is uncertain, though the wings may be inspired
by a flying ace of the First World War, Captain Ball, who said that
to drive a Morgan three-wheeler as the nearest thing to flying on
the ground. If you know more about this log, please email us!
||Interesting, the modern day Opel
logo originally featured a slylized dirigible airship inside the 'O',
representing German engineering expertise (this was from 1937 to 1947).
It since evolved, into a stlized airplane from 1954 to 1964, and then
to today's lightning bolt in 1964.
||The origin of the Pagani
logo is uncertain; if you know anything about this please email us.
||The Panoz logo
was designed by company founder Daniel Panoz. The red, white, and
blue colors represent the fact that Panoz is an American company,
while the swirls are a tribute to the integration of balance and symmetry
represented by the Yin-Yang symbol. The shamrock in the middle reflects
the company's, and the founder's, Irish roots.
||One of the earliest Puegeot
models was built in the city of Belfort, whose emblem was the lion.
The car was thus known as a Lion-Peugeot, and adopted the Belfort
logo represents an arrowhead. This logo was introduced in 1958, replacing
the Indian Chief head silhouette emblem used since 1928.
badge is the coat of arms of the city of Stuttgart (where the cars
are built). The city was built on the site of a stud farm, which explains
the horse in the coat of arms; the antlers and red and black stripes
are part of the arms of the Kingdom of Wurttemberg.
diamond logo was first used in 1924 (it was previously circular),
and had a very functional purpose originally - the center of the badge
was cut out to allow sound from the horn, positioned directly behind,
logo represents a Viking ship, a link between the meaning of 'Rover'
(to wander about) and the Vikings, which did very much the same thing
albeit via the oceans rather than land.
||The Saab logo
shown here, introduced in 2000, is an evolution of the design introduced
in 1987 (the company used only a text logo until then). Designed by
artist Carl Fredik Reutersward, the original logo depicted a mythological
beast Gripen (a griffen). The Gripen head is derived from the coat
of arms of Count von Skane, which was used as the symbol for the Swedish
province of Skane, where Saab was formed.
||The history of the Scion
logo is uncertain, though there's an apparent 'S' cutting verticall
through the center of the logo.
||The history of the Seat
logo is uncertain, though it's obviously meant to represent an 'S'.
logo is a winged arrow, but has no apparent significance (other than
to give the impression of speed).
||Apart from the Smart
name (all lowercase), the Smart logo features a 'C' for 'Compact',
and an arrow for 'forward thinking'.
||After building aircraft engines for WWI, Spyker
introduced a variant of the logo shown here as it returned to building
cars; the logo features a spoke wheel with a horizontal propeller
||Subaru is the
first Japanese company to use a name derived from its own language,
and that name is reflected in its logo. The name refers to a group
of stars in the constellation of Taurus (we refer to them as the
Pleiades, a cluster that conatins a large number stars, 14 of which are visible to the naked eye
under optimal conditions). Why six stars in the logo? The five smaller stars represent the five
companies that merged to form Fuji Heavy Industries (parent of Subaru) in 1953, while
the sixth star represents the larger unified company.
||The origin of the Tesla
Motors logo is uncertain, though appears to be a cross between the letter 'T'
and perhaps the shape of a Tesla coil, Nikola
Tesla's most well-known invention.
logo is comprised of three ellipses, representing the heart of the
customer, the heart of the product, and the ever expanding technological
advancements and opportunities that lie ahead. Another interpretation
is that it represents the three interlocking aspects of the culture
of the company - freedom, team spirit, and progress. Also, in Japanese
'Toyo' means an abundance of, and 'ta' is rice (though the name Toyota was chosen as
it was the founder's name, not for its literal meaning). In some Asian cultures,
those blessed with an abundance of rice are believe to be blessed
with great wealth.
emblem features a Griffen (a lion with an eagle's head), from Fulk
le Breant's coat of arms (though note that many believed it to be
a Wyvern, but a close exaimination of their logos through history
showed a bushy tail and thus it must be a Griffen). Mr. le Breant
was a mercenary employed by King John in the 13th century; granted
nobility status as a reward for his service, and the land he acquired
became known as Fulks Hall. Over time, the name of the land changed,
first to Foxhall, then Vaux Hall, and eventually just Vauxhall.
||The history of the Vector
Aeromotive Corporation logo is uncertain, though appears to be
an inverted 'V'.
||The modern day Venturi
logo was chosen in 1989, and represents a gerfalcon (the world's fastest
animal, clocked in excess of 280km/hr in a vertical dive), set on
a glove, which symbolizes mastery. Above the gerfalcon is the sun
of the region Loire. The oval is a remnan of the original logo. The
'V' shape is in tribute to the region of France, "Pays de Loire",
as the 'V' represents a shield bearing its coat of arms.
logo is simple, but the name has an interesting meaning - in German,
it translates as the "Peoples' Car".
||Volvo means 'I
Roll' in Latin, and the circle/arrow logo is the conventional map
sysmbol for steel (which for a long time was Sweden's most famous
industry). That circle/arrow symbol isn't arbitray, it represents
the shield and spear of Mars, also the alchemical symbol for iron.